FMCG brand to enhance their European awareness campaign through Google Search Ads.
Background
MaxKlix partnered with a leading global FMCG brand to enhance their European awareness campaign through Google Search Ads. The client aimed to improve campaign efficiencies and increase clicks to reach high-quality audiences across Europe.
Challenges
Inefficient Campaign Metrics: The client’s European awareness campaign was not delivering the desired results in terms of efficiency and audience reach.
Cost Optimization: The client sought to reduce advertising spend while maintaining or improving campaign performance.
Audience Targeting: Identifying and reaching high-quality audiences in Europe posed a challenge, impacting the effectiveness of the campaign.
Metrics for Quality Traffic: In addition to increasing clicks, the client wanted to measure and improve metrics such as bounce rate and time spent on the website to gauge the quality of the traffic.
MaxKlix Solutions and Implementation
1. Top-Class Modern Search Techniques
- Implemented cutting-edge Google Search Ads techniques, including keyword optimisation, ad scheduling, and ad extensions, to maximise campaign performance.
- Leveraged advanced bidding strategies, such as automated bidding and smart bidding, to improve cost efficiency and reach high-value audiences.
- Utilised audience targeting features, such as demographics and interests, to refine targeting and reach relevant users.
2. Cost Savings and Efficiency Improvement
- Conducted a thorough audit of the client’s existing campaign structure and budget allocation to identify areas for improvement.
- Implemented strategic adjustments to reduce unnecessary spending and optimise budget allocation for maximum ROI.
- Monitored campaign performance closely and made real-time adjustments to bidding and targeting to improve efficiency.
3. CPC Reduction and Click Increase
- Implemented top-class optimisation techniques to decrease cost-per-click (CPC) by an impressive 57%, resulting in significant cost savings for the client.
- Despite reducing the cost invested into the European awareness campaign by 55%, achieved a 3% increase in clicks, demonstrating the effectiveness of the optimisation strategies in reaching high-quality audiences.
4. Metrics for Traffic Quality Improvement
- Implemented tracking and measurement tools to monitor metrics such as bounce rate and time spent on the website.
- Analysed user behaviour and website interaction data to identify areas for improvement and optimisation.
- Implemented changes to the website layout, content, and user experience to reduce bounce rate by 25% and increase time spent on the website by 30%, indicating improved engagement and traffic quality.
Results
MaxKlix’s strategic approach and implementation of modern search techniques led to significant improvements in the client’s European awareness campaign:
- Cost Savings: Generated almost £300,000 in savings for the client by reducing unnecessary spending and optimising budget allocation.
- Efficiency Improvement: Despite reducing the cost invested by 55%, achieved a 3% increase in clicks, demonstrating improved efficiency and reach.
- Traffic Quality Improvement: Reduced bounce rate by 25% and increased time spent on the website by 30%, indicating improved engagement and quality of traffic.
Conclusion
Through the implementation of top-class modern search techniques and strategic optimisation strategies, MaxKlix enabled our client, a global FMCG brand, to achieve remarkable success in their European awareness campaign. The substantial cost savings, increased clicks, and improvements in traffic quality underscore the efficacy of our approach in driving tangible results and maximising ROI for our clients.
