Driving Revenue Growth and Brand Awareness for a Mobile Vaccination Business in Sweden
Client Overview
Our client, a pioneering mobile vaccination service operating across Sweden, sought assistance in enhancing their brand presence, expanding their reach, and driving revenue growth. Focusing on preventing Tick-Borne Encephalitis (TBE), a prevalent disease in the region, the client aimed to provide accessible vaccination services to individuals across different locations on a daily basis
Client Goals
- Increase brand awareness and visibility among the target audience throughout Sweden.
- Implement a structured campaign to effectively reach individuals in various locations on a daily basis.
- Drive revenue growth and achieve record-breaking results in terms of sales.
Strategy Implemented
Understanding the unique requirements of the client and the necessity for precise targeting and structured campaign execution, we developed a comprehensive strategy to achieve their goals:
Exact Audience Targeting
Leveraging advanced demographic and geographic targeting capabilities, we identified and targeted individuals susceptible to TBE across different regions of Sweden. By analyzing data on TBE prevalence and population density, we ensured precise audience segmentation and targeting.
Daily Fulfillment Campaign Structure
To cater to the client’s need for daily outreach to individuals in various locations, we devised a structured campaign framework. This involved scheduling and optimizing ad placements and content delivery to align with the target audience’s daily routines and habits.
Continuous Optimization and Monitoring
Through ongoing monitoring and optimization of the campaign performance, we refined targeting parameters, ad creatives, and messaging to maximize reach and engagement. Iterative testing allowed us to fine-tune the campaign for optimal results.
Results Achieved
Our strategic interventions yielded exceptional outcomes, surpassing the client’s expectations and contributing to record-breaking revenue growth:
- Total Spent: 1,203,514.93 Kr ($109,317.38)
- Reach: 2,486,995
- Impressions: 26,397,273
- CPM (Cost Per Thousand Impressions): 45.5 Kr ($4.5)
Key Highlights
- Significantly expanded brand reach and visibility, reaching millions of individuals across Sweden and effectively raising awareness about TBE vaccination.
- Structured campaign execution enabled daily fulfillment and precise targeting, ensuring maximum impact and relevance for the target audience.
Record-breaking revenue achievement of $4 million, indicative of the campaign’s effectiveness in driving sales and revenue growth for the mobile vaccination business.
Conclusion
Through strategic planning, precise targeting, and structured campaign execution, our digital marketing efforts played a pivotal role in achieving remarkable results for our client, a mobile vaccination business in Sweden. By leveraging advanced targeting capabilities and continuous optimization, we not only enhanced brand awareness and visibility but also drove significant revenue growth, breaking previous records. As the partnership continues, we remain committed to delivering continued success and driving further growth for our esteemed client in their mission to combat TBE and promote public health awareness across Sweden.
